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(EMAILWIRE.COM, February 18, 2009 ) HONG KONG - Sun Microsystems, Inc. (NASDAQ: JAVA) today announced the availability of the JavaFX Mobile platform, enabling the Java wireless ecosystem to create expressive solutions, which leverage the power and ubiquity of the Java Platform Micro Edition (Java ME). The JavaFX Mobile platform delivers rich content and services across the broadest range of mobile devices – from mass market feature phones to smart phones. Sun also announced that several leading handset manufacturers, service providers and ISVs are working with Sun to ship JavaFX Mobile handsets. Details on companies working with JavaFX are available at: http://javafx.com/partners. Developers and partners can start building JavaFX applications for mobile and desktop today by downloading the JavaFX SDK, which includes a complete JavaFX Mobile Emulator at: http://www.javafx.com
Sun will be premiering JavaFX Mobile at Mobile World Congress in Barcelona, Spain from February 16-19, 2009. Visit Sun at booth - #2C12; Hall 2 to see the latest in JavaFX technology.
"JavaFX provides new functionality for easily creating more immersive applications that seamlessly integrate content, media and data across device platforms. By delivering JavaFX Mobile on top of the wireless Java platform, Sun is now bringing expressiveness to the most pervasive and powerful platform in the mobile industry," said Jeet Kaul, senior vice president of the Client Software Group at Sun. "We are thrilled with the excitement and interest we're seeing for JavaFX from many of the world's top handset manufacturers, service providers and ISVs, which will help us bring this new technology to market and to the world very quickly."
The Java platform is supported by global mobile operators and device manufacturers, is available on more than 2.6 billion mobile phones and is supported by 6.5 million software developers, making it one of the strongest mobile platform in the industry. Built on top of a consistent Java ME platform implementation, JavaFX Mobile allows companies to create immersive mobile content, while leveraging their existing investment in the Java platform. Developers can use JavaFX Mobile to easily extend their current Java ME mobile applications, games and solutions with expressive features and functionality. In addition, developers using JavaFX technology have access to Java ME's mature and highly proven security model and phone specific capabilities, such as address book, Bluetooth, camera, location services, etc.
The JavaFX platform is unique in that it provides a unified development and deployment model for building expressive RIAs across desktop, browser and mobile. JavaFX delivers high fidelity audio and video, rich text, vector graphics, animation and web services for mobile and desktop applications via a simple but powerful scripting language. To help developers and technical designers get a jump-start on building these applications, updated samples, tutorials, articles, screen-casts etc. are available at http://www.javafx.com
The JavaFX Mobile Platform Gains Support From Industry Leading Companies
JavaFX Mobile helps companies across the mobile industry to quickly and easily deliver innovative, new products to market. Service providers can use JavaFX Mobile to deliver the expressive content and services that are critical to improving average revenue per user (ARPU) and end-user satisfaction; JavaFX Mobile allows device manufacturers to offer richer, more immersive applications to help differentiate their devices and ISVs benefit from the pervasiveness of the Java platform to help deploy their content across broad range of wireless devices. Visit http://javafx.com/partners for more information on companies who are working with the JavaFX platform.
Sony Ericsson
"Sony Ericsson is committed to delivering innovative and energized user experiences to our consumers, working closely with partners who share the creativeness and vision." says Rikko Sakaguchi, corporate vice president and head of creation and development at Sony Ericsson Mobile Communications. "We see JavaFX as a natural fit to our mobile software platform strategy to enable developers, both in-house and in our ecosystem, to create superior, innovative, expressive mobile applications and services. Sony Ericsson expects that JavaFX will have a great impact on the mobile content ecosystem and plan to bring JavaFX to a significant part of our product portfolio."
LG Electronics
"LG Electronics plays a leading role in creating world class mobile experiences for consumers," said Woo-Young Kwak, executive vice president, head of LG Mobile Handset R&D Center at LG Electronics, Inc. "Sun and LG Electronics have a strong working relationship around Java technology for our product line. We look forward to being the first company to deliver a JavaFX enabled handset so we can build new and exciting features that benefit our customers."
Orange
"Orange is committed to bringing the best mobile multimedia services and applications to its customers and Java technology already plays a key role in supporting this, by delivering exciting content across our entire Signature handset portfolio," said Dominic Lobo, head of Device Platfoms, Orange. "As a cross platform technology, Java also enables the development of converged applications delivered via Orange's mobile, broadband and TV services. Orange welcomes the announcement of JavaFX Mobile which will provide opportunities to develop richer and more compelling content."
Sprint
"Sprint, in its continued support of an open framework and ecosystem, views JavaFX as an additional strategic platform in its open toolkit. JavaFX enables Sprint to further leverage the developer and designer community towards offering its customers a broader and richer experience," said Mathew Oommen, vice president, device and technology development, Sprint.
Cynergy
"JavaFX shows a lot of promise to help application and web developers create rich, engaging and immersive applications across desktop and mobile," said Cynergy Vice President, Dave Wolf. "As a global leader in the design and development of Rich Internet Applications, we are excited to leverage this technology in our drive to design and build incredible experiences, for the right users and on the right device."
MobiTV
"We are very pleased with the direction of the JavaFX platform,"said Cedric Fernandes, vice president, Technology at MobiTV. "JavaFX really allows us to leverage our Java ME investment, and reinforce our core mobile video streaming value proposition. Our existing technology expertise is a great fit with the Java FX offering, and the combination means MobiTV and Sun are bringing an optimized media experience to market."
About JavaFX
JavaFX is a runtime with supporting tools and technologies that enable content authors and developers to create new content that combines the best capabilities of the existing Java platform with new immersive media services, which can be securely accessed from mobile phones, desktop browsers, TV and other consumer devices. The JavaFX platform opens a vast global market for developers and content authors who want to deploy their content, services and experiences across all the screens of their customers' lives. Sun will continue to evolve the JavaFX platform for mobile devices, desktop and browser in future releases of the platform. Sun also plans to deliver JavaFX versions for other devices and screens including TV.
About Sun Microsystems, Inc.
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision－"The Network is the Computer™"－Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com.
Sun, Sun Microsystems, the Sun logo, Java, Solaris, MySQL, ZFS, and The Network Is The Computer are trademarks or registered trademarks of Sun Microsystems, Inc. or its subsidiaries in the United States and other countries.
Issued on behalf of Sun Microsystems
by EBA Communications
For further information please contact:
Audrey Lam (Sun): 2202 6192
(email: audrey.lam@sun.com)
Paula Fisher / Barton Chui (EBA): 2573 8022
(email: paula.fisher@ebacomms.com / barton.chui@ebacomms.com)
Note to editors: this release can be found on the EBA website at www.ebacomms.com It is also available by email. Call Alice Tang at (852) 2537 8022 (email: alice.tang@ebacomms.com) if you wish to make use of this service.
Sun Microsystems
Audrey Lam
2202 6192
audrey.lam@sun.com 
Source: EmailWire.com
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