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(I-SoftwareNews.Com, November 04, 2015 ) Research Beam added report on “Global Mobile Analytics Market 2020”. The mobile analytics solutions are being widely adopted by businesses across various verticals, such as Banking, Financial Services and Insurance (BFSI), manufacturing, retail and e-Commerce, telecommunication and IT, media and entertainment, government, healthcare and life sciences, transportation and logistics, travel and hospitality, gaming, and others. The companies are adopting mobile analytics solution to increase their ROI and enhance mobile performance campaigns.
The explosive growth in the mobile apps in Google Play and iOS App Store is combining mobile and big data together. Mobile app usage and mobile data consumption has continued to grow exponentially over the last 5 years. Mobile video content has accentuated the prevalent mobile revolution. The mobile analytics helps to derive meaningful insights from this data and make well-informed and intelligent decision making. North America is contributing the maximum to the growth of mobile analytics market. However, emerging economies of APAC are expected to have immense growth potential during the forecast period. Still, the challenges related to the privacy are hindering the mobile analytics growth globally.
The complete mobile analytics market is segmented on the basis of types, deployment models, verticals, and regions. The overall market size is devised by adding up the individual market sizes of all the types including mobile advertising and marketing analytics, in-app behavioral analytic, application performance analytics, and others.
The mobile analytics solution and services are currently being offered by numerous vendors, such as IBM, Amazon Web Services (AWS), Google, Localytics, Adobe, Webtrends, ComScore, Flurry, Micrososft, and Mixpanel. These vendors are selling variations of mobile analytics solutions to give detailed knowledge about ranking, review, and rating of the mobile application.
The major issue restraining the growth of the mobile analytics market is the privacy concern. Mobile phones generate enormous amount of personal data, therefore as the market flourishes, security of that data is becoming a growing concern. Thus, mobile analytics vendors as well as systems integrators are working together to ensure that maximum features are provided considering the regulation.
The report would help the market leaders or new entrants in this market in better understanding of the competitors and gain more insights to improve one’s position in the business. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, partnerships, and agreements. Besides, there are company profiles of ten players in this market. In this section, market internals have also been provided to put one ahead of the competitors.
The global mobile analytics market is expected to grow from USD 1.36 billion in 2015 to USD 4.12 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 24.73%.
Table of Contents
1 Introduction 13
1.1 Objectives Of The Study 13
1.2 Market Definition 13
1.3 Market Scope 14
1.3.1 Markets Covered 14
1.3.2 Years Considered For The Study 15
1.4 Currency 15
1.5 Limitations 15
1.6 Stakeholders 15
2 Research Methodology 16
2.1 Research Data 18
2.1.1 Secondary Data 18
2.1.1.1 Key Data Taken From Secondary Sources 18
2.1.2 Primary Data 19
2.1.2.1 Key Data Taken From Primary Sources 19
2.1.2.2 Key Industry Insights 20
2.1.2.3 Breakdown Of Primaries 20
2.2 Market Size Estimation 21
2.2.1 Bottom-Up Approach 21
2.2.2 Top-Down Approach 22
2.3 Market Breakdown And Data Triangulation 22
2.4 Research Assumptions 24
3 Executive Summary 25
4 Premium Insights 29
4.1 Attractive Market Opportunities 29
4.2 Mobile Analytics Market: Top Three End Users 29
4.3 Key Applications And Regions In The Mobile Analytics Market 30
4.4 Life Cycle Analysis, By Region 30
5 Market Overview 32
5.1 Introduction 32
5.2 Evolution Of The Mobile Analytics Market 32
5.3 Market Segmentation 33
5.3.1 By Type 33
5.3.2 By Deployment Type 33
5.3.3 By Vertical 34
5.3.4 By Region 34
5.4 Market Dynamics 35
5.4.1 Drivers 35
5.4.1.1 Smartphone Penetration And Increased Number Of Mobile Apps 35
5.4.1.2 Increasing Usage Of Apps For Mobile Advertising 36
5.4.2 Restraints 36
5.4.2.1 Increasing Privacy Concerns 36
5.4.3 Opportunities 36
5.4.3.1 Cloud-Based Mobile Analytics 36
5.4.3.2 Convergence Of Mobile, Web, And Social Analytics 36
5.4.4 Challenges 37
5.4.4.1 Scattered Data Silos And Complex Technology 37
5.4.4.2 Low Level Of Awareness 37
5.5 Regulatory Implications 37
6 Industry Trends 38
6.1 Introduction 38
6.2 Value Chain Analysis 38
6.3 Strategic Benchmarking 40
Enquiry @ http://www.researchbeam.com/mobile-analytics-mnm-market/enquire-about-report
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James Jordan
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Source: EmailWire.Com 
Source: EmailWire.com
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