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(EMAILWIRE.COM, April 20, 2010 ) Albany, NY - How software and ASP providers can develop ancillary recurring revenue streams and strengthen product line.
Developers are typically working on the next release to make their new or exisiting product more relevant to their users.
If you have an existing app or are in development you may want to consider adding a payment processing component. Many if not all applications targeted as B2C or B2B would benefit from the ability to accept/initiate a one-time or recurring debit to the customerÂ’s credit card or checking account. By integrating this ability ability into your product you benefit on a number of levels. First and foremost you provide your end user with a more powerful product. Distinguishing your app from a competitors because you offer a billing solution will result in more market share. In addition you are able to share in revenues generated from the payment processing partnership. In many cases this recurring revenue stream not only can provide capital for further product enhancements but in time can drive significant profit to the company bottom line. If you already offer payment processing you may want to explore partnerships for their revenue share potential.
Partnering with a third party payment processor also allows for off-loading of PCI compliance (credit card data security). Some developers may have considered adding payment processing but the complexities and costs of becoming PCI compliant see too daunting to overcome. The right partnership will offer a roadmap for maintaining compliance and data security standards.
If you are a developer or an ASP provider and you have an interest in the payment processing benefits you may want to visit www.OpenPayments.com where you can enter the development contest. $25,000 is being awarded and the recurring revenue component is also available.
If youÂ’d like a white paper on Payment Integration and the benefits visit www.ACH-Payments.com/whitepapers.
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ACH Payments
Wayne Akey
888.729.4968
info@ach-payments.com
Source: EmailWire.com
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