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(EMAILWIRE.COM, February 23, 2011 ) SAN DIEGO, CA, February 23, 2011 –The Technology Services Industry Association (TSIA)—the leading association dedicated to advancing the business of technology services—released a new report detailing what’s on the horizon for technology services organizations in 2011. The report, titled “TSIA Research Agenda: 2011,” discusses key trends that will impact the technology industry this year, how those trends are impacting technology services, and an overview of TSIA’s newly focused research agenda aligned with the critical issues facing services organizations.
TSIA sees member companies wrestling with five key issues regarding their company business models: industry consolidation, top-line growth avenues, business investment opportunities, go-to-market models, and engineering the customer experience. This report addresses each of these concerns, identifies critical service challenges, and outlines a robust TSIA research agenda that services organizations can use as an arsenal to tackle these issues.
As we enter the next generation of technology consumption, TSIA firmly believes service organizations will find themselves at the epicenter of company success. Technology business models have become more services intensive over the last decade. Industry trends, as identified in the report, will not change that trajectory. The types of services may change from the traditional implementation, education, and support offerings currently in the comfort zone of product companies, but successful service transactions will clearly be at the heart of market success. It is the service organizations that must lead their companies to that market success.
“This is an exciting time and a terrifying time to be part of embedded services,” said Thomas Lah, executive director of TSIA. “Beyond a doubt, the role of services is shifting within technology companies.”
This is an important report for any business that has a technology services organization. It is accessible by anyone and can be downloaded at www.tsia.com.
About TSIA
The Technology Services Industry Association (TSIA) is the leading association dedicated to advancing the business of technology services. Technology services organizations large and small look to TSIA for world-class benchmarking and research, exceptional peer networking and learning opportunities, and high-profile certification and awards programs. We keep their business leaders informed and connected through a full range of programs and services that tackle real-world service business challenges, providing real-world solutions. TSIA corporate members represent the worldÂ’s top technology companies as well as scores of innovative small and midsize businesses in four major markets: enterprise IT and telecom, consumer technologies, healthcare and healthcare IT, and industrial automation. TSIA brings the technology services industry together. www.tsia.com
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TSIA
Suzanne Hite
410-774-5322
suzanne.hite@tsia.com 
Source: EmailWire.com
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