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(I-SoftwareNews.Com, January 22, 2018 ) OTT market is expected to grow US$ 158.4 Bn by 2025 from US$ 36.7 Bn in 2015.The online communication platform is growing with new innovative technologies. In today’s digital world more consumers are moving towards over-the-top services rather than traditional cables. Companies operating in digital media sectors are increasingly doing innovation of new technology to produce fresh revenue streams by shifting towards online platform. OTT refers to services which are accessible over the internet such as search engine and social network etc. OTT refers to delivery of images, video, audio and other media over the internet. OTT is mostly related to communication and media and are lower in cost as compared to traditional method of content delivery. Consumers are using online videos instead of traditional television, downloading music and films that were provided only on physical media etc. Over-the-top (OTT) includes some of the benefits such as quality of services, consumer protection and cyber security.
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The global OTT market is expected to grow at a CAGR of 17.16% during the forecast period 2017 – 2025, to account for US$ 158.4 Bn in 2025. Within this market, various regions are observed to exhibit different growth trends. The North America and Europe in total holds more than half of the total market. While the regions such as Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM) are expected to exhibit high growth.
The global OTT market is at the peak of its growth and is expected to grow furiously I the coming years. Numerous market leaders in this market have acclaimed notable growth in their business. In the year 2016, Hulu’s annual growth accounted for more than 30% of rise. The company also claimed to have 12 Mn paid subscribers. Whereas the global market leader Netflix charted excess of 75 Mn subscribers and made its presence in 200 countries across the globe. Amazon recorded an approximate of 50 Mn prime members, all of which have access to original and licensed video on-demand (VOD) OTT content as part of their memberships.
OTT plays across the globe are altering their communications app into a highly enabled media platform, which serve as social networking centers, facilitating numerous media services. Furthermore, several partnership opportunities have emerged as the carriers are getting convinced that they would be able to generate healthy revenue from the OTT communications.
Over The Top Market Players:
1. Akamai Technologies, Inc.
2. Amazon.com, Inc.
3. Apple, Inc.
4. CBS Corporation, Inc
5. Facebook, Inc.
6. Google, Inc.
7. HBO NOW
8. Hulu L.L.C.
9. Netflix, Inc.
10. Roku, Inc.
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Source: EmailWire.Com 
Source: EmailWire.com
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