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Software Links: Application Software, Enterprise Software, Virus Software Home > Software News: Watch News Feed Bestsellers Software Search Software News: Software News | Submit Press Release | Internet Marketer Lists Skills Needed to Become Successful in SEO Online Marketing (EMAILWIRE.COM, April 04, 2011 ) Chicago, IL – TraDigital Communications founder, Gerald Young, admits that it is the hardest task in the world to find an Search Engine Optimizer (SEO) with expertise in every phase of marketing a client’s products or services online. “At TraDigital, I interview with a list of skills that and match them up to the job seeker’s assessment of rating him or her,” said Young. “Then I’ll give the candidate a trial run with a “talk through” of the steps and actions.” Young then compares the candidates’ results with his list of skills for comparison. Here is the the list of talents that Young uses for his evaluation: (the order is not importance) Keyword Research; Copywriting; Online Marketing Strategy Tech Skills; Social Media Usage. Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimization professionals research keywords in order to achieve better rankings in their desired keywords. Technical skills are a must for Internet Marketers. They should have an understanding of certain technical skills to carry out an online marketing strategy. This includes knowledge of WordPress and Blogger, editing HTML meta tags, anchor text, backlinks, automated software, directories, posting sites, RSS feeds, authoritative sites, et al. Copywriting’s goal is to cause the business's or product's web page to rank highly in a search, most experts in the field would argue that it is of secondary priority. The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page. Writing that "optimizes" a search but offers little useful information or only weak persuasion is frowned upon in the profession as ineffective. At its worst, it becomes a costly resource inducing potential buyers to turn away from the site rather than generating sales. Social Media Optimization (SMO) is considered an integral part of an online marketing strategy for organizations or individuals who care about their online presence. Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship. Social Media Optimization is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). TraDigital is an impressive internet marketing consultant; one who helps every client understand the roadblocks between them and more business. Contact Information TraDigital Communications P.O. Box 355 Olympia Fields, IL 60461 Phone: (708) 288-6463 Toll-free: (800) 288-5754 Email: info@tradigitalcommunications.com www.TraDigitalCommunications.com This press release was submitted by Right Now Marketing Group, LLC. Gerald Young of TraDigital Communications contributed to this press release. Gerald Young, TraDigital Communications Managing Partner… … based in Chicago with over two decades of management experience in Fortune 500 retail organizations; and, responsible for developing and marketing high profit specialty divisions, Gerald brings his Lean Six Sigma Business Methodology to bear on assessing effective business practices and online marketing strategies. Today, at TraDigital Communications, a staff and network of online marketing professionals along with award winning marketing strategists, copywriters, and art directors report daily to Gerald. Customer centric, TraDigital advises clients which strategies offer the best chance for their success. Armed with a suite of the latest online, Multi-Channel Marketing Strategies and Tactics, clients are able to build a solid foundation for their business to grow and flourish. Tradigital Communications Gerald Young (800) 288-5754 info@tradigitalcommunications.com Source: EmailWire.com Media Sponsor Watch the latest videos on YouTube.com

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