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(I-SoftwareNews.Com, March 07, 2018 ) Augmented reality (AR) is a technology that adds on or layers digital media, such as touch feedback, graphics, 3D models, and sound, on a real world environment to enhance user experience and interaction. Virtual reality (VR) is a computer simulated reality that is achieved through replicating an environment into an interactive three-dimensional experience to a user. The global automotive AR and VR market covers automotive AR and VR technology used (in research stage) in heads-up display (HUD), design, and prototype of automotive and virtual automotive showrooms.
Publisher's analysts forecast the global automotive augmented reality and virtual reality market to grow at a CAGR of 98.11% during the period 2017-2021.
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The emergence of virtual reality showrooms to be one of the primary growth factors for the automotive augmented reality and virtual reality market. To overcome these challenges, manufacturers are conducting virtual reality showrooms that enable users to customize and view their vehicles as per requirement. OEMs can have direct contact with the customers and by feeding their search options electronically and analyze the demand for vehicle models in advance.
Key vendors -Continental -HARMAN International -Microsoft -Visteon -Volkswagen
Other prominent vendors -HTC -NVIDIA -Unity -AutoVRse -Bosch -DENSO -Delphi Automotive- -Jaguar
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Market driver -AR for automotive repairs
Market challenge -High cost and hardware limitations
Market trend -Projection technology-production ready in AR
Fundamentals of Table of Content:
PART 01: Executive summary PART 02: Scope of the report PART 03: Market research methodology PART 04: Introduction PART 05: Global construction market PART 06: Market drivers PART 07: Market trends PART 08: Global AEC market PART 09: Market segmentation by product PART 10: Geographical segmentation PART 11: Market challenges PART 12: Impact of drivers and challenges PART 13: Five forces model PART 14: Key vendor analysis PART 15: Key vendor profiles
Browse complete report details @ http://www.reportsweb.com/global-automotive-augmented-reality-and-virtual-reality-market-2017-2021
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Rajat Sahni
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