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Software Links: Application Software, Enterprise Software, Virus Software Home > Software News: Watch News Feed Bestsellers Software Search Software News: Software News | Submit Press Release | Jay@Play Partners with Gravity Jack to Bring Augmented Reality to Their MushABelly Brand of Products (EMAILWIRE.COM, February 13, 2012 ) LIBERTY LAKE, Wash. -- Gravity Jack continues to bring augmented reality to the masses. The company's most recent partnership with Jay@Play Int'l will bring an interactive gaming component to the toy company's MushABelly Collectible Plush. The new MushABelly line of Collectibles featuring over 100 MushABelly Characters, now includes a free three-dimensional (3D) augmented reality game that children of all ages can play on iPhones and iPad 2 devices and coming soon to Android devices. The interactive game, backed by Gravity Jack augmented reality, allows players to launch 3D animated versions of the MushABelly Characters into various targets, to achieve a score, with amazing sounds and unique play patterns each time played. Kids can launch from 1-6 MushABellies at a time from launchers into different targets. "We have been privileged to be a part of this amazing product launch. As the market for augmented reality grows, we firmly believe that youth will drive the adoption of this new technology. We are excited to be on the forefront of that development," stated Justin Farris, Product Manager at Gravity Jack (http://www.gravityjack.com). Gravity Jack's augmented reality software will allow children to bring their MushABelly Characters to life in real time, play games with them, take screen shots and capture videos, and even post these online. MushABellies feature several interchangeable components, allowing for greater interaction and game challenge, as a child's collection of MushABellies grows. "With over 4.5 million original MushABellies sold worldwide we are excited to bring these new enhancements. It’s amazing to see this product come to life. It is truly a one of a kind application and showcases a technology and gaming concept that has never been seen before," noted Farris. Augmented reality, often known as AR, is the use of a device such as a smartphone to view a live scene while incorporating digital media content, video and 3D animations in real time. Until recently, augmented reality has only been readily available to custom software firms, able to create and program the technology themselves. The new MushABelly Collectibles will come with Toy Tube Tracker Cards for use with the augmented reality software, available for download on Apple’s App Store. Once MushABelly App is downloaded, children will activate their character, gaining full access to the complete 3D MushABelly gaming component, powered by Jay@Play's ToyTube Network. Each toy will be available for registration on up to two different mobile devices. About Gravity Jack: Gravity Jack designs and develops robust, custom augmented reality software solutions for the iPhone, iPad, and Android operating systems, using the company’s exclusive, patented technology. President and CEO, Luke Richey, founded the company in 2009, assembling a local dream team in software development. Clients of Gravity Jack come from a wide range of industries, and include some of the biggest names in the entertainment, gaming, and retail space. For more information, visit http://www.gravityjack.com. About Jay@Play: Jay@Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City. The company's products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its best-selling MushABellies, Totally KooKoo and Happy Nappers product lines, Jay@Play is now launching TV campaigns in the US for its Pop ‘n’ Play Village” brand, Cuddleuppets, and Skooligans. Jay@Play introduced the ToyTube network, which is a platform for cutting-edge 3D, Augmented Reality (AR) gaming for the popular MushABellies brand. Jay@Play International is a subsidiary of Jay Franco & Sons, the industry leader in the home-furnishing industry. Press Release Courtesy of Online PR Media: http://bit.ly/wCq19f Gravity Jack, Director of Biz Dev Nick Pintler 208.659.2935 npintler@gravityjack.com Source: EmailWire.com Media Sponsor Watch the latest videos on YouTube.com

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