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(EMAILWIRE.COM, May 07, 2012 ) Nashua, NH -- Recent white board Friday events with Rand Fishkin, the noted whitehat SEO expert with SEOmoz focused on the war Google has declared on Spammers and what companies need to do about it. As Rand Fishkin is noted for promoting ethical whitehat SEO strategies many in the SEO community pay heed to SEOmoz.
Recent white board topics included the six things businesses must do on their websites to avoid the new Google WEBSPAM and ongoing Panda “SLAP”. SLAP meaning being severely penalized and sometimes de-indexed off the search enges altogher for a pattern of WEBSPAM abuses. UZAP™ team research indicates Google has nearly 70% of the search market and a rapidly growing social media presence with its Google+ network especially among influential young male software engineers and techies in general. Google reported that it earned over $10 Billion in Q1 2012 and is on track to exceed $40 Billion in 2012 revenues. Google is investing billions in protecting and growing its current advertising revenue streams while it builds the Google+ network to ward off any incursion on its web turf by rival social network facebook. With facebook’s pending IPO rumors are rampant about the investment potential of facebook and inevitable comparisons with Google result. Facts are Google (Google Inc. (GOOG) –NasdaqGS) is on track to earn over $40 Billion in 2012, has a market cap of nearly $200 Billion, eps of $33.00 per share and trading around $600.00 per share or roughly 18 times earnings. For facebook to be worth the estimated $100 Billion market cap estimates swirling around the media they will need to earn $20 Billion by comparison to Google or 5 times estimated 2011 earnings and do so soon to maintain projected market value and not drop like a rock after the pending IPO.
So what does all this mean for businesses large and small? Google can be counted on to increase its advertising revenues as it has been and to fortify its position in both search quality (to protect those revenues) and continue to build the Google+ social networks and related services. By contrast facebook once it goes public will be forced to focus on growing earnings rapidly in both the short and long run to keep its new investors happy. The writing is on the wall and businesses can expect that social network and search success will depend much more on active advertising campaigns and real time social networks engagement with real people and less on organic “serps “ or search engine results pages.
This is the backdrop that influenced the UZAP™ team’s design goals for the all new UZAP™ 2.0 Social Marketplace. Per Mike the key design goals for UZAP™ were to offer a simple easy to use interface built on a reliable and scalable framework with privacy, trust and security baked into the UZAP™ platform “under the hood”. The UZAP™ 2.0 Social Marketplace which has now soft launched has integrated advanced anti-spam, anti-blackhat bot technology and advanced web cyber security so that UZAP™ users may focus on telling a compelling story about their businesses to promote their value proposition with easy to use social engagement and sharing tools.
Point is to attract new and repeat customers to any sized business via quality UZAP™ listings and services.
It all begins with the UZAP™ development teams “under the hood” technology that actively enables businesses to engage with new customers and follow up to connect with repeat customers. The UZAP™ Team achieves this through an innovative assortment of business packages that are designed to fit any budget via a combination of FREE unlimited UZAP™ listings and cost effective premium services.
Premium services subscriber’s further benefit from a monthly reporting feature that takes guessing out of the equation. UZAP™ reporting services shows subscribing businesses exactly who is looking at their compelling content and paying attention the businesses story while engaging with the businesses via a wide array of social media. UZAP™ listings allow businesses to provide direct links to compelling content, website pages and social profiles. Customers engage with social sharing tools to “Like”, “+1”, LinkedIn “share”, “Pin it”, “SUbmit”, “Digg” and “Tweet” listings with easy to use obvious built in social one click buttons. UZAP™ listings users to embed html, video, audio and iframes links to compelling content on YouTube, Vimeo, Brainshark, and Scribd. UZAP™ is so easy to use. UZAP™ users may easily register via facebook connect, create profiles that UZAP™ listings automatically update from and place multiple business, professional, services and products listings that engage prospective clients and customers in multiple cities, nationwide or worldwide markets without constantly having to refresh or resubmit listings under the business users preferred category and subcategory. One UZAP™ premium service allows business users to create a unique subcategory that fits one's needs.
UZAP™ Services:
http://www.uzap.com/uzap/services/
UZAP™ Custom Content and Special Services:
http://www.uzap.com/uzap-special-custom-content-services/
And in order to allow UZAP™ 2.0 Social marketplace users to truly work smarter and not harder the UZAP™ team is offering a free “UZAP™ Photo Tour EBook Template” a $500.00 value free to all new users who register with facebook connect and update their UZAP™ profile in the month of May 2012. Then just send an email to admin@uzap.com and the UZAP™ Team will confirm the profile (facebook connect registration shows the users facebook photo to the UZAP™ Admins to verify the users are a real people)
What does the UZAP team mean by working smarter? Social media and social networks like Twitter, Facebook, Google+ LinkedIn, StumbleUpon, Digg and now Pinterest are growing rapidly. Social networks are now largely driven by sharing images and linked content as evidenced by the new facebook timeline pages, Google+ profile pages, Twitter profile pages, Bing seach daily Photos links and of course facebook’s recent acquisition of instagram fast image sharing apps - and - the image and video driven Pinterest which is enjoying explosive growth and is reported to now be driving more referrals to businesses than Google+, LinkedIn and Twitter combined.
A UZAP™ Photo Tour Ebook allows users to work smarter by hitting achieving multiple business goals with one EBook.
For example see the UZAP™ Photo Tour of Maison de l’Art UZAP™ Advertoial topic at:
http://www.uzap.com/uzap-photo-tour-of-maison-de-lart/
See the example UZAP™ Listing with embedded Scribd, Brainshark and YouTube content:
http://www.uzap.com/uzap-listings/show-listings/18/Demo-Test-Listing-2-of-Scribd-YouTube-Brainshark-Embedded-links/NH/Nashua/USA/UZAP/
As readers can see a UZAP™ Photo EBook with great photo images from any HD “high density” camera or smartphone can easily be inserted in the Photo EBook and uploaded to Scribd and Amazon (minimum 30 pages to qualify for an Amazon isbn to publish as an Amazon EBook to market to over 230 Million Amazon credit card buyers). The Scribd ebook and document PDF reader frame is then easily readable page by page with almost no download delay, can easily be embedded in any UZAP listing or Advertorial Topic with authoritative whitehat seo links back to the UZAP™ business users websites. Not only that the Photo EBook can then be pinned from UZAP™ to Pinterest “Pin it” share tool and shared among the major social networks via built in UZAP™ social sharing tools to engage with people and attract them as new and repeat customers.
Don’t have time to create a Photo EBook and socially engage with people on social networks? Hire UZAP™ Team professionals to do it with innovative UZAP™ services that meet the needs of any size business and any budget including FREE Unlimited UZAP™ Listings, for more info see:
UZAP™ Photo EBook services:
http://www.uzap.com/create-a-uzap-photo-tour-ebook/
UZAP™ Services:
http://www.uzap.com/uzap/services/
UZAP™ Custom Content and Special Services:
http://www.uzap.com/uzap-special-custom-content-services/
About UZAP™ and TLGI:
The UZAP™ 2.0 Social Marketplace is a division of TLG Internet, Inc., a New Hampshire USA corporation which is a team of expert internet, web security, business, web design strategy and social media marketing professionals dedicated to making the internet safe to use again for all sized businesses including virtual home based businesses, crafts companies and artists on up to Fortune 500 Corporations. The UZAP™ Team is available for media interviews as experienced subject matter experts on a wide range of topics including secure web design, web and cloud hosting, cyber security, web ecommerce, Social Media Management, “White-hat” SVMSEO social video mobile search engine optimization, creating compelling content favored by the world’s top search engines and social media sites, web marketing services and any topic regarding how to use the internet and world wide web to any size businesses’ advantage from home based, to artisans to Fortune 500 Companies.
The UZAP™ 2.0 Social Marketplace is just a click away at
http://www.uzap.com
To participate in the future growth of UZAP™ feel free to contact Mike directly:
Contact:
Michael Russo, CEO
AZTRONIX.com
UZAP™ Project Endorsement:
http://www.scribd.com/doc/92413066/Senator-Shaheen-Letter
mike@aztronix.com
Co-Founder and CTO
The Lawner Group
TLGI Internet, Inc., the holding corporation for:
UZAP™ 2.0 Social Marketplace
mike@uzap.com
Tel: 603-397-0960
Connect with the UZAP™ Team Social Links:
http://www.uzap.com/uzap-team-social-network-links/
Brief 3 minute video “How UZAP™ works”:
http://www.youtube.com/watch?v=E_u87j-vOWM
AZTRONIX LLC
Mike Russo
(603) - 397 - 0960
mike@aztronix.com 
Source: EmailWire.com
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