|
Home > Software News:
|
Watch News Feed
Bestsellers Software
|
(I-SoftwareNews.Com, August 27, 2013 ) Boca Raton, FL --- Global manufacturers understand that the battle over the consumer is often won in the store. Invest as they may in building their brands, only managing the in store brand exposure and shelf presence will drive sales and ensure growth. This can be a daunting task for global manufacturers who rely heavily on points of sale to reach their consumer. The large numbers of stores (measured in the millions) and the lack of sufficient physical presence and workforce size are the main obstacles. The complexity is further increased by multiple partnerships and channels, each with its own peculiarities, processes and systems. In order to succeed, manufacturers have put in place various control mechanisms and reporting tools – which to date, have been mainly manual.
Trax technology solutions has developed a simple, “fool-proof” solution to deliver fast and accurate in-store insights in real time. Sales reps or distributors, equipped with any smart-phone or tablet, take pictures of the store shelves, stands and placements. Trax' software automatically reconstructs the pictures and analyzes them using state of the art, proprietary image recognition technologies. Within minutes, the sales rep receives reports based on company’s KPI’s on his mobile device, while management has immediate access to detailed analysis and easy-to-read reports.
This technology allows sales reps to increase productivity, agility and control in real time. It also provides critical inputs which improve management decision making while reducing response time and providing many additional benefits.
JL Haber, Vice President of Programming at MMP (USA), Inc, added “As a leader in their industry Trax technology solutions was a natural fit for our show. We are excited to have them as a guest on our program.”
About Trax Technology
Trax Technology Solutions was founded in 2010 with the goal of providing leading manufacturers and retailers with tailor-made solutions to maximize the potential of retail operations.
Many operations in the retail environment are still manual and are thus inefficient from in-store execution perspective. Utilizing proprietary image recognition technologies, Trax provides its partners with real-time in-store data more accurately, efficiently and cost effectively than ever before. Trax' solutions have been proven to streamline processes, discover untapped category opportunities and increase sales revenue.
For more information visit http://www.trax-tech.com
About 21st Century Business
21st Century Business is an award winning targeted business show that is independently produced by MMP (USA), Inc. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world. Each exclusive segment is taped in our state of the art South Florida Studio
Once selected, companies are able to present their story and solutions to industry problems in an exclusive way that sets their company apart from the others. With more than 6,000 companies participating on over 600 shows, 21st Century Business continues to be the premier and targeted outlet for the latest business stories.
21st Century Business airs on various national cable networks that are viewed by over 100 million viewers nationwide as well as internationally via DirecTV and Dish Network. The 21CBTV Series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.
For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.21cbtv.com
MMP (USA), Inc.
Gila Stern
561-988-9449 x269
gstern@mmpusa.com
Source: EmailWire.Com 
Source: EmailWire.com
|
|
|
|
|
I-SoftwareNews.Com Sponsors
|
|
|
|
|
