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  • Technologies, Market Demands & Operator Strategies to Increase Smartphone Penetration in Africa, 2020

    (I-SoftwareNews.Com, August 05, 2016 ) Operator Strategies to Increase Smartphone Penetration in Africa Size and Share Published in 2016-02-21 Available for US$ 1195 at Researchmoz.us

    Description

    In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates.

    Key Findings

    Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.

    The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator.

    Operators have deployed a range of direct and indirect strategies to boost smartphone penetration in Africa. Direct strategies allow operators to increase smartphone penetration by selling more devices.

    Indirect strategies drive mobile data subscriptions and hence boost smartphone penetration levels on an operators network.

    Get a Free Sample Copy of the Report: http://www.researchmoz.us/enquiry.php?type=S&repid=579547

    Synopsis

    Operator Strategies to Increase Smartphone Penetration in Africa report provides an overview of smartphone market in Africa and analyzes the various strategies telcos can leverage to increase smartphone penetration levels.

    It consists of:

    Smartphone and mobile subscriber market trends in Africa.

    An analysis of the various strategies that operators can deploy to boost smartphone penetration rates.

    Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.

    Reasons To Buy

    Gain understanding of smartphone market its evolution in Africa, to succeed in the existing market.

    Align product and service portfolios to drive smartphone usage.

    Gain an understanding of the competitive landscape and successful strategies to increase smartphone penetration levels.

    Inquiry on this report: http://www.researchmoz.us/enquiry.php?type=E&repid=579547

    Table of Content

    Introduction: Regional smartphone trends in Africa and Middle East

    Operator strategies to increase smartphone penetration in Africa

    Market detail: Case studies

    Orange Klif

    MTN Nigeria

    Safaricom Kenya

    Key findings and recommendations

    List of Chart

    Exhibit 1: Mobile Subscribers, Regional Comparison

    Exhibit 2: AME Mobile Service Revenue Evolution

    Exhibit 3: AME Mobile Handsets Sales Forecast

    Exhibit 4: Smartphone Sales, Regional Comparison

    Exhibit 5: AME 2G & 3G Mobile Subscriptions

    Exhibit 6: AME Handset Sales

    Exhibit 7: Mobile 4G Availability In Africa, 2015

    Exhibit 8: AME 4G Subscriptions & Smartphone Sales

    Exhibit 9: Smartphone ASP In AME

    Exhibit 10: Smartphone Sales In AME

    Exhibit 11: Prepaid VS Postpaid mobile subscriptions in select african countries

    Exhibit 12: African Operator Strategies To Increase Smartphone Penetration

    Exhibit 13: Airtel Nigeria iPhone financing plan

    Exhibit 14: Etisalat Nigeria Retail Stores

    Exhibit 15: Online Retail Stores - Tigo Ghana On Kaymu And Tigo Tanzania On Jumia

    Browse All Telecommunications Market Research Reports at: http://www.researchmoz.us/telecommunications-market-reports-95.html

    About ResearchMoz

    ResearchMoz is the world’s fastest growing collection of market research reports worldwide. Our database is composed of current market studies from over 100 featured publishers worldwide. Our market research databases integrate statistics with analysis from global, regional, country and company perspectives.

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