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(EMAILWIRE.COM, November 28, 2011 ) Goshen, MA – As 2012 predictions begin spilling out onto newspaper and Internet pages and filling up the airwaves, many business owners are preparing to keep their heads down and quietly get in gear for success in the next 12 months. “My top prediction for 2012 is that those who create a written marketing plan now are most likely to experience a standout year,” says creative marketing expert Marcia Yudkin, author of 6 Steps to Free Publicity and 10 other books.
A comprehensive action plan makes it easier to coordinate marketing efforts and execute tactics in sequence at the appropriate times of the year, notes Yudkin, who has organized a 2012 Marketing Plan Intensive that begins with recorded lessons on the marketing plan process and continues with three live coaching calls on Tuesdays in December. The program takes business owners and marketers for small to medium-sized companies step by step through the process of creating a customized marketing plan for the coming year (www.yudkin.com/marketingplan.htm ).
“Participants experience a reflective, four-step planning process that culminates in simple month-by-month to-do lists unique to them,” Yudkin says. The fee of $497 includes the four-step planning process, a workbook, a paperback book on marketing strategy, three live coaching calls, a half-hour one-on-one consultation, and unlimited support and answers to questions in a private online forum.
“With a feasible marketing plan in hand, there’s no flailing or complaining when things get slow. The business owner can simply concentrate on the plan’s to-do’s – or even hand off the plan to an employee or contractor to execute,” she says
For more information or to sign up for the 2012 Marketing Plan Intensive, go to www.yudkin.com/marketingplan.htm .
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
Source: EmailWire.com
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