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(EMAILWIRE.COM, November 19, 2011 ) Goshen, MA – With ever-rising skepticism among consumers and business buyers, promoters have a steep mountain to climb when writing marketing copy. In that challenging selling environment, however, it’s still very possible to earn attention and sell, claims creative marketing expert Marcia Yudkin in the book, Meatier Marketing Copy: Insights on Copywriting That Generates Leads and Sparks Sales. The key, Yudkin says, is understanding what readers need to make up their minds to act. Her book is now available for download in the Kindle store on Amazon.com (http://www.amazon.com/dp/B0060Z3W36 ).
“Be direct and remember to support your argument with credibility-boosting evidence and vivid imagery,” says Yudkin, the author of 15 previous books, including Persuading People to Buy and Freelance Writing for Magazines & Newspapers, a Book-of-the-Month Club selection.
In Meatier Marketing Copy, which includes briefs on more than 30 experiments and marketing tests, Yudkin explains dozens of powerful ways to spin a spell with words. Among the copywriting tips:
* Become more believable by including one or two facts that argue for the opposite conclusion.
* Tone down claims that while true, seem hard to believe.
* Earn credibility with testimonials, endorsements from industry leaders, uncensored user opinions and media coverage.
* Go head-to-head against the objections lurking in some readersÂ’ minds.
* Turn negative points of your product imaginatively into virtues.
* Explicitly draw conclusions for readers instead of expecting them to make connections that feel obvious.
* When using numbers to make a point, always state what they show, with a story or caption for a chart.
For more practical perspectives on marketing writing, consult Meatier Marketing Copy, ISBN 978-0-9716407-1-9, which sells for $15.99 in paperback as well as $9.99 in Kindle format.
About the Author
Veteran copywriter and marketing consultant Marcia Yudkin (www.yudkin.com) is the author of Persuading on Paper, Persuading People to Buy, 6 Steps to Free Publicity and 13 other books. Besides mentoring marketing departments in copywriting skills, writing a popular weekly marketing newsletter and writing and critiquing copy for entrepreneurs, she runs a one-on-one mentoring program that trains copywriters and marketing consultants in 10 weeks. Participants learn no-hype marketing writing skills and business savvy.
Creative Ways
Marcia Yudkin
413-582-4052
pr@yudkin.com 
Source: EmailWire.com
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