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(I-SoftwareNews.Com, October 11, 2018 ) Rising penetration of internet globally will raise Over the Top Market by 2025 with a CAGR of 17.16%. OTT Market to 2025 – Global Analysis and Forecast by content type, platform and revenue model, OTT market is expected to grow US$ 158.4 billion by 2025 from US$ 36.7billion in 2016. In general terms the OTT can be explained as the digital content distribution, which is based upon various business models or revenue models.
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Leading Market Players :
The key players profiled in the report are Akamai Technologies, Inc., Amazon.com, Inc., Apple, Inc., CBS Corporation, Inc., Facebook, Inc., Google, Inc., HBO NOW, Hulu L.L.C., Netflix, Inc. and Roku, Inc. among others.
The global OTT market by geography is segmented into six region including north America, Europe, Asia Pacific, Middle East & Africa and South America. The North America and Europe in total holds more than half of the total market. While the regions such as Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM) are expected to exhibit high growth. The streaming of the OTT content eliminates the usage of internet service provider (ISP). Here, the ISP is neither responsible for, nor is authorized to control the copyrights, viewing abilities or redistribution of the content.
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Some of the remarkable partnership and collaboration in this industry includes Facebook acquisition of some of leading OTT services providers like Instagram and Whatsapp. Furthermore Google also acquired Avanto to enhance its media companies delivering over-the-top services. Collaboration of Facebook and Microsoft was also a major step taken in the industry. The collaboration focused upon building of a new state-of-the-art subsea cable across the Atlantic. The new ""MAREA"" cable was designed to facilitate the burgeoning customer demand for high speed, resilient connections for cloud and online services for Microsoft, Facebook and their customers.
The “Over the Top” (OTT) Market to 2025 by Content Type (VoIP, Text & Images and Video), Platform (Smart Devices, Gaming Consoles, Set Top Box and Laptop, Tablet & Desktop) and Revenue Model (Digital Advertising, Subscription, Rental and Others) – Global Analysis and Forecast. The scope of study involves understanding on the factors responsible for this growth of OTT market along with the estimates and forecasts of the revenue and market share analysis and also spots the significant OTT players in the market and their key developments.
Table of Content:
2 Scope of the Study
2.2 The Insight Partners Research Report Guidance
3 Key Takeaways
OTT Market Landscape 17
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Global OTT Market - By Content Type
3.2.2 Global OTT Market - By Platform
3.2.3 Global OTT Market - By Revenue Model
3.2.4 Global OTT Market - By Geography
3.3 PEST Analysis
3.3.1 North America PEST Analysis
3.3.2 Europe PEST Analysis
3.3.3 Asia Pacific PEST Analysis
3.3.4 Middle East & Africa PEST Analysis
3.3.5 South America PEST Analysis
4 Global OTT Market - Key Industry Dynamics
4.1 Key Market Drivers
The Insight Partners