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  • Teradata releases new blueprint for communications convergence

    (EMAILWIRE.COM, June 19, 2008 ) Hong Kong - As communications service providers expand their range of services to encompass Internet, cable and satellite, their need becomes more critical for a single, comprehensive view of their customers. Teradata Corporation
    (NYSE: TDC), the global leader in enterprise data warehousing, has announced the general availability of two new products specifically designed to help communications service providers capture and centralise customer-specific information from call centers, retail store operations and network activity.

    "Telecom service providers recognise that there is a wealth of information about their customers available in their data and are looking for solutions that allow them to efficiently capture, store and analyse that data to support a number of initiatives," said Elizabeth Rainte, director, Network Software Research at IDC." A common logical data model, optimised for the telecom industry, can help service providers overcome the all-too-common challenge of multiple silos of data."

    Two areas traditionally thought of as cost centers are call centres and retail stores. These are gaining recognition as business assets as providers realise that better knowledge of these areas of operation can improve customer understanding and customer relationships. A third area, network data knowledge, traditionally has been restricted to a select few.
    However, it is network performance that has the greatest day-to-day impact on the customer experience. The latest release of the joint Communications Logical Data Model and Enterprise Data Warehouse Roadmap (CLDM/EDWr) offer addresses business concerns within these three areas.

    "Developing efficient, accurate processes that govern how data flow through service providers' systems has become a high priority in the face of robust competition," said David Grant, vice president of global industry solutions, Teradata Corporation. "With proper data governance, carriers can use detailed knowledge about each customer's profitability and develop extensive customer relationship management that includes personalised service, offers and messages based on customer value."

    The CLDM 10.0 represents enterprise data, data relationships, topic areas, and business rules, and is used to define how different types of data relate to each other. As the data warehouse evolves, the EDWr assists in planning and identifying the next most valuable data to source in perspective with the corporate goals and strategies. The EDWr helps increase the return on a data warehouse investment by graphically depicting corporate strategies, applications, business questions and key performance indicators that can be gained through additional uses of a company's data.

    New features in the Communications Logical Data Model 10.0 include support
    - Detailed analysis of network activity, including incomplete calls by route, quality of service indicators by destination and route, profitability by route, destination and carrier, customer service level agreement compliance, switch capacity levels, and near real-time customer-level network performance.
    - Call centres, the most frequent point of personal contact. This includes a full view of the customer and an ability to determine effectiveness of inbound and outbound call centres based on revenue and customer satisfaction by product, campaign, agent and customer segment.
    - Retail store operations, increasingly a contributor to corporate profitability. This includes a full view of customer activity by multiple dimensions.
    - Product inventory for more effective supply chain management of both retail and provisioning inventories.
    - Order management from order intake to provisioning to delivery.

    Current CLDM customers globally include, but are not limited to: AT&T Inc., Polkomtel S.A. (Poland), SingTel Optus (Australia), Telefonica de Argentina, S.A., Vodafone Essar (India), Vodafone Ltd. (UK) and Vodafone New Zealand Ltd.

    About Teradata
    Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at

    # # #

    Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

    For further information:

    Jennifer Liu Andy Wong / Barton Chui
    Teradata EBA Communications
    Tel: 886-2-2514-4543 Tel: 852-2537-8022


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    Teradata Corporation
    Jennifer Liu


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