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(EMAILWIRE.COM, June 02, 2011 ) Boca Raton, FL --- In a time of economic distress, it is essential that businesses focus on strategies to stay a step ahead of the competition. Utilizing the capabilities of people counters is one strategy that applies customer insight to drive innovation for marketing and to increase profitability. SenSource Inc. is a traffic monitoring solution provider and one of America’s fastest-growing private companies on the INC 5000. SenSource’s Vea Software can calculate graphical data in real time for the volume of traffic down to the hour, day, month, week and year – allowing allowing business owners to set store hours and maximize their spend based on peak traffic times.
Where increasing conversion rates is the ultimate goal, SenSource helps store owners differentiate potential customers from buyers, target effective marketing strategies, and determine staffing and employee incentives to help boost sales.
SenSourceÂ’s product line includes thermal imaging and infrared people counters and inductive burial loop, radar and pressure hose vehicle counters. SenSource is the only company to offer a Wi-Fi enabled people counter. SenSource people counters also integrate with other third-party solutions including workforce management and point-of-sale software systems.
“SenSource, Inc. is excited and honored to be featured in an upcoming episode of 21st Century Business airing on CNBC and Fox Business Network. Traffic Monitoring is a great solution for retailers large and small. We are delighted to share how this product makes a difference in retail operations.” said Lauren Gallo, Director of Marketing, SenSource, Inc.
JL Haber, Vice President of Programming at Multi Media Productions, added, “SenSource is a leader in the retail industry within retail operations solutions. We are excited to have them as a guest on our program.”
About SenSource, Inc
SenSource is an Ohio-based privately-held technology company providing a variety of people and vehicle traffic monitoring systems, along with environmental sensing devices, since 2002. Designed to operate in both small and large scale business environments, SenSourceÂ’s systems are currently employed in over 40 countries in retail, casino, entertainment, library, government and healthcare entities.
For more information visit http://www.sensourceinc.com
About 21st Century Business
21st Century Business is an award winning targeted business show that is independently produced by Multi-Media Productions. The show provides its business viewers an in depth opportunity to find solutions to the industry problems from some of the top business leaders from across the world.
21st Century Business airs on CNBC and Fox Business Network (as paid programming) as well as internationally via DirecTV and Dish Network. The show can also be viewed through video on demand via http://www.21cbtv.com. The 21CBTV Series is also available at more than 27 prestigious college universities, including Carnegie Mellon University, Howard University, Dartmouth College and Georgetown University.
For specific market-by-market air dates and times, please e-mail Moniqueh@mmpusa.com. For more information, please visit http://www.21cbtv.com.
Multi-Media Productions USA
Megan Vieira
561-988-9449
mvieira@mmpusa.com 
Source: EmailWire.com
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